Unless you’ve been living under a rock, you’re definitely familiar with terms like Search Engine Optimization (SEO) marketing and content. The success or failure of your organization may depend on several factors, and content marketing is only one of them.
Your content and all the other SEO bells and whistles will be in working order with the help of Bear Fox Marketing, an SEO company in Boise, so you can focus on running your business and attending to your daily responsibilities. Bear Fox Marketing’s SEO service has developed a technique that may include a combination of four sorts of content that are currently successful. This may be precisely what your company needs.
Blogging may help company owners with marketing, internet traffic, and client acquisition without breaking the bank. Among the many benefits of starting a blog for your company are the following:
Drive More People Here
If you keep up a blog, you should expect a substantial increase in site traffic. Websites with up-to-date information rank higher in Google search results than those that don’t. The more often you post to your blog, the more readers you will attract.
Creating a blog is a great way to establish your expertise in your field and gain respect from peers. Writing authoritative articles on a regular basis is one way to become known as an expert in your field. If you can boost your credibility, you can attract more clients. Most clients will work with you because of your credibility as an industry expert.
Provide Value to Your Readers
Businesses often make the mistake of writing exclusively about themselves and their offerings without adding any additional value to the reader. Make sure your blog is packed with helpful content. Boosting customer loyalty to your business is a direct result of producing unique content. If you become well-known as an expert in your profession, others will seek you out when they need a partner.
New Prospects and Leads
One of the most efficient approaches to expanding your customer base is to start a blog. Keep in mind that every person who visits your website has the potential to become a paying customer. The blog posts you write also help you expand your email subscriber base. Subscribers to your email list are prospective customers you may target with your marketing strategies.
This is advertising through the medium of videos. Marketing, customer service, increased engagement via digital channels, and audience growth are all aided by your use of video content.
Sales may be boosted with the use of videos just as effectively. Video may raise conversion rates for landing pages by as much as 80%. A different research found that using the word “video” in an email’s subject line increased open rates by 19%. Those are encouraging statistics that point to the success of the online video.
Right now is the time to begin making videos for your company if you have yet to do so. Making professional-standard videos is now a breeze, and that’s the greatest part. Make professional-grade 4K videos right on your phone.
Demo films, brand videos, event videos, educational videos, how-to videos, interviews with industry experts, explanations of complex topics, case studies, and customer testimonials are all great examples of marketing videos.
The use of live video is another form of video that businesses should use. Using live videos is a great way to give your audience a glimpse behind the scenes of your business. Consumers spend an average of 8.1 times as much time watching live videos as they do watching other types of movies.
Content Created by the Audience
All content that is not produced by a business but rather by individuals is considered user-generated content (UGC). This material might be in the form of text, videos, reviews, photographs, etc. User-generated content is an effective method for soliciting feedback from your target audience during the development process.
Why should you care about the work that other people produce? Below are the top three advantages of user-generated content:
- Research shows that customers are more inclined to place faith in material created by other customers than they are in content created by the business itself.
- Get others to trust you. People put greater faith in other consumers than they do in companies. Seventy percent of consumers look at ratings and comments made by other customers before making a purchase. It’s helpful for new customers to hear glowing reviews from satisfied old ones.
- Consumers’ purchasing decisions are profoundly influenced by UGC. In fact, eighty percent of buyers say user-generated content has an impact on their spending habits.
User-generated content (UGC) is an integral part of any successful content marketing strategy.
Podcasts Increase Website Traffic
Podcasts are audio files that may be downloaded off the internet and listened to at any time. The number of people who regularly listen to podcasts has increased. When it comes to content promotion, it’s important to provide people with many ways. A customer base that enjoys reading blogs, viewing videos, and listening to podcasts is a solid one. You can increase conversions and ROI by disseminating these various forms of information.
Podcasts are also an excellent medium for promoting your business. They’re great for getting your message out to lots of people quickly. It’s a useful tool for getting your message through to the right people. Podcasts may be a fun way to pass the time as well. Podcasts have found tremendous success with their intended audience. A poll found that 63% of podcast listeners who listened to over 300,000 episodes made a purchase from the podcast host.
Creating a podcast requires little effort. Only a high-quality microphone and some headphones will do when you’re recording your videos. You may either record audio and post it online, or you can record a video and email it to your listeners. In addition to using your own server space, you may utilize a podcast host to archive and distribute your audio files.
Identify the content marketing strategy that will work best for your business. Test several types of content marketing to see which ones bring in the most money.
Reading this list, you may come to the conclusion that your business may benefit from at least one of these content upgrades. Talk it over with your SEO team to figure out what would work best for the company. Finally, it is important to comprehend the services supplied by your SEO team if you decide to delegate all of your SEO marketing demands to them.
Bear Fox Marketing has been around for almost 40 years, and their staff would love to talk to you about your plans for expansion. Visit www.bearfoxmarketing.com for more information on our offerings. All eyes are on you as we wait for a reply.