There is no standard interview format for digital marketing jobs. The process may vary from company to company and from one interviewer to another. But, generally, the employers and especially the HR (Human Resource) professional may ask you specific questions to test your digital marketing knowledge and assess your technical skills.
Additionally, HR may ask you specific behavioural questions that reveal your work habits, personality, and experience. Suppose you are preparing for an interview for a digital marketing job. In that case, you must do your homework well and understand the brand’s current digital marketing strategy, mission, values, and the marketing channels they use. This may help you answer the questions more emphatically.
Let us look at some of the common questions that HR may ask and how you can answer them.
What makes digital marketing different from conventional marketing?
This is a common question that you may get from HR, and it could be your best chance to showcase your understanding and knowledge about digital marketing. To answer this question, you can touch upon the following points.
Digital marketing involves:
- Online marketing events
- Using different delivery channels to suit the different audiences’ needs and preferences
- Audience interaction
Whereas traditional marketing involves:
- In-person marketing events
- Reaching out to the local target audience
- Producing physical marketing collaterals
- Using traditional delivery channels like newspapers, TV, radio, etc.
What digital marketing tools have you used?
You must remember two critical things while answering this question.
If you are attending an interview for a reputed digital marketing organisation, do your research about the various marketing platforms and software they use. If you already have experience using those tools, great! If not, you must learn the basics before the interview and communicate your willingness to learn more about it as needed.
It will help if you familiarise yourself with the standard industry tools. This will hold you in good stead during the interview. Make sure that you spend some time learning the basics and essential features of the tools like Ahrefs, Google Analytics, Moz, etc.
What is the biggest challenge that digital marketers face today?
To answer this question, you can use your experience in the industry as a marketer and a customer. You can cite problems like how the social media platforms are on the brink of saturation point and how digital marketing experts struggle to find the right approach for each type of audience.
Another option would be to tell the interview about how savvy the modern customers are and the challenge of creating the right content that strikes a balance between authenticity and aligning it with the brand’s vision. You can back your answer with strategies you may have used before in your previous work and how you overcame the challenges. This would showcase your experience and expertise.
Site an example of a digital marketing camping you worked on, and what did you do when things didn’t go as planned?
The interview would be looking to see how you deal with a difficult situation. So, before your answer, gather your thoughts well, explain how the campaign went off-track unwittingly and take some responsibility for the same.
At the same time, explain to them the learnings you had and the steps you would take to mitigate similar situations next time to get better results. One strategy you can use is to say how you set unrealistic targets and how you learned to be objective with goal setting. This will showcase your critical thinking and problem-solving abilities.
Now that you know about the common questions the HR may ask you for a digital marketing job, do your diligencestay confident and be well-prepared with your answers. Always be honest and showcase your willingness to learn and grow further.