As a laundromat owner, you are probably very familiar with the challenges related to promoting your business, especially when surrounded by stiff competition. With many businesses in the laundry industry around your community such as community laundry facilities, dry cleaners, in-home laundry equipment, and the like, you will need to work harder to promote your business and attract more customers. Don’t worry, there are many different ways you can successfully promote your laundromat locally. It all starts with a well-thought-of laundromat marketing strategy and some of these tips.
1. Get On the Map
In this digital age, promoting your business locally will mean having a stronger online presence as well. One of the first laundromat digital marketing strategies you must put in place is to get on the map, aka setting up your Google Business Profile so people can find you on search engine results pages and maps when they search for a laundromat near them. Agencies like Spynr highly recommend doing this first and updating your information so people will be able to discover your business and likely visit it to avail of your services.
2. Be More Social
Another digital marketing strategy is to be more social. Because most of your customers are already likely active on social media platforms, it’s high time your laundromat follows suit. Create a free social media account for your laundromat on Facebook and/or Instagram, making sure that you add all necessary details to your page, including your business address, contact details, list of services, rates, and so on. Don’t stop there – Post relevant and engaging content consistently to keep your customers updated and to attract new visitors that may likely convert.
3. Get More Reviews
Before choosing where to take their business, people will first search for reviews and feedback. As such, positive messages about your laundromat are extremely powerful, especially when written by real customers. Encourage your customers to write a review of your business on online listings or social media like Yelp, Facebook, and Google, which can attract even more customers. Other than verbally asking them, you can place signs in your store to request reviews, which customers will likely do as they wait for their load to complete.
4. Leverage Curb Appeal
Up to 90% of your customers live within a mile of your store location, meaning most of your current and potential customers are walking or driving by your laundromat daily. That’s why you need to start improving your curb appeal to get the attention of passersby.
Fortunately, you won’t have to spend too much on improving your curb appeal. You can begin with the basics, such as having a clean, bright, and legible sign people can easily read from the road. Then make sure you also have a tidy storefront, clear windows, and even simple landscaping to make the store look more inviting.
Wrapping It Up
Try any of these tips and watch your laundromat grow!