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The What, How, and Why of SEO That All Businesses Must Know

The major chunk of business marketing and brand awareness exercises are done through the internet medium these days. Companies without an online presence are destined to lose out on their competition. Among all the internet marketing methods, SEO or Search Engine Optimization has proved to be a vital marketing tool.

SEO can be described as s set of digital marketing methods that are aimed at attracting targeted traffic to business web pages. When you attract targeted traffic to your business websites, the chances of sales conversions also go up. Therefore, SEO can be considered an essential practice for companies to achieve higher ROI.

SEO or digital marketing is an ongoing activity, and not many companies have in-house SEO experts. The better option is to outsource the services of professional SEO service providers. If you are looking for the best SEO agency in New York, then you must contact Griffon WebStudios.

They have many years of experience in SEO and have helped hundreds of companies in increasing their online revenues. In addition to SEO or digital marketing, they also provide web development, blockchain development, and mobile app development services. 

Search Engine Optimization:

SEO can be broadly classified into 2 parts. 

  1. Onsite SEO
  2. Offsite SEO

Onsite SEO

In the case of Onsite SEO, you will need to optimize the contents and links on your own website pages. It will involve content optimization with high niche keywords, website auditing, removal of toxic links and pages, etc. Onsite optimization also involves improving the page loading speeds, doing page forwarding, and getting the pages indexed on search engines.

Even though it is a small part of SEO, it has to be ideally done before implementing Off-site SEO techniques. Not only does it help in increasing the sales conversion rates, but it also helps in improving the search engine rankings of your web pages. 

Offsite SEO 

The basic mechanism of Offsite SEO is to have links and content posted on relevant high DA blogs and other online sources. It can be done through various methods like guest posting, Pay-per-click campaigns, local citations on niche business directories, press releases, etc. 

The key to SEO success depends on 3 factors.

  1. Consistency

You will need to be consistent with SEO practices to get to the top of search engine results and stay there. For example, if you do guest posting on high DA blogs, then you will need to maintain the frequency of posting content and links regularly. Similarly, if you are using Pay-Per-Click methods, then you will need to ensure that your PPC campaigns are always running. If not, your competitors will bite into your space and push you down.

  1. Relevancy

SEO is not just about posting the links and contents in any random place online. The online sources where you publish your links must have high relevance to your business niche. If not, you will receive poor quality traffic and your sales numbers will go down.

  1. Quality

You need people to read your content so that they feel compelled to click on your links and visit your sales pages. That is possible only if you use good quality contents that are unique, engaging, helpful, and appealing.

If you have not implanted SEO to improve your online business presence, then the time to do so is NOW. That is the only way to help your business achieve newer levels of success. Hire the best SEO services to get the job done the right way.