The increasing demand for solar panels is great news for those working in the renewable energy sector. The combination of improved technology and heightened awareness of the need to protect the environment has resulted in a perfect storm of rising demand that shows no sign of abating.
However, this is not necessary.
In order to become a market leader in the solar industry, it is important to understand the demographics of your potential customers and implement some of the most effective solar marketing methods.
Solar Industry Promotional Requirements
Significant progress has been made in the solar industry since the turn of the millennium. The solar marketing companyreports that solar power has grown at a pace of 33% per year since 2000, making it the fastest-growing energy source.
This rapid growth can be attributed in great part to the following:
- Funding from the government.
- Bringing down the price of set up.
- There is a growing need for eco-friendly power sources.
About 3 million homes in the USA used solar panels to meet their energy needs by the end of 2020, and about half of all American households have seriously considered adopting solar technology, according to a Pew Research Centre survey.
Understanding Solar’s Intended Audience
More and more people are realising that there is no such thing as a standard solar customer. Instead, the solar consumer market may be broken down into six broad buyer types. You have your climate change activists, your thrifty savers, your production experts, your energy independence advocates, and your IT aficionados.
The Environmentalist Campaigner
All of these customers share a common goal: protecting the planet. Many people concerned about climate change have grown impatient with the slow pace of change in policy circles and are opting to do something about it themselves.
Commercial Buildings’ High Power Use
Although predictions about the dominance of online commerce have become commonplace, many traditional businesses are betting on solar power to ensure their survival.
Companies with hundreds of locations around the world, such as Walmart, IKEA, and Staples (among the largest business users of solar energy, according to the Solar Energy Industries Association), can benefit greatly from installing solar panels. This clientele is very money-oriented.
The Savvy Investor
The technology behind solar panels has advanced to the point that they are currently the best option for the frugal consumer. While the initial investment in solar panels might be rather high, the money you save on your monthly energy bills defines they more than pay for themselves over time.
The Expert Producer
At its core, solar is an energy source, and energy is the backbone of every economic sector. Industrial facilities and commercial farms, among others, can greatly benefit from installing solar panels in order to reduce their reliance on traditional energy sources and boost their output of tangible goods.